Hello hello! This past week was a quiet one: I mentioned that I was headed to the cabin with some friends, and cabin time was unproductive — which is to say it was time well spent. This week has been productive, but it’s also been start-of-the-month-productive: there’s been a lot of invoices being sent for processes that I’ve been a little too lazy to automate, there have been tweet threads to write and various marketing efforts to kick off, that kind of thing. (Today is perhaps emblematic of the entire week: four hours spent, which is pretty high, but two of those on operations, one on marketing, and one on actual development efforts.)
Two ‘big’ things on my mind:
First, I was lucky enough to score some time with Brian Lovin before he wised up and raised his prices. If you are interested enough in Buttondown to read this ol’ newsletter every week, I couldn’t recommend enough reading through his design critique — I was furiously nodding along through the entire thing, and have a slew of things to fix (both big and small) thanks to what he surfaced.
One of the things that he really brought to light for me, at a bit of a meta level, is how lost I’ve gotten in the day-to-day of working on things. I probably spend.... 7%? Of my time thinking about Buttondown as a gestalt, since so much is firefighting and keeping the lights on — which I mean in a positive way, since Buttondown has enjoyed such unalloyed growth, but it still means reaction rather than action. In particular, I think he pushed me in a really good way for some of the design system-y things that I’ve been thinking about, and the long-ballyhooed scaffolding work I haven’t merged yet is… going to remain unmerged. It is (cheerfully, since I didn’t share it with Brian) very much in line with where he was going, but I think the right thing to do is to keep it under wraps and keep iterating on it a bit longer.