May 4, 2022

(Sorry for missing last week! I promise you will learn why next week. It’s a pretty good reason.)

Repricing is freakin’ live

If you were to sign up for a Buttondown account this very second, you’ll be on the new pricing structure! It’s been live for about a week now, and I’m very proud that nothing has exploded. It’s too small a sample size to see what the numbers “actually” are in terms of conversion relative to the old pricing structure, but I’ll take pride in the fact that it’s non-zero.

In exactly six days, I’ve had one $79/mo plan, one $29/mo plan, and six $9/mo plans come through. I am most proud of that last bucket: as I’ve chatted about (and as I’ll make public in an upcoming blog post), the primary goal of this work was not to increase ARPU in of itself but to ‌decrease the relative burden of the free plan, and five of those six relatively small customers would have been free under the old pricing scheme. This makes me very, very happy, and points towards a much more sustainable usage pattern for new folks.